The IPI, Innovative Potential indicator is an assessment tool developed by Innoscience and successfully applied to thousands of professionals of innovative companies in order to identify the level of development of their skills to innovate.

Based on the Theory of competences to Innovate developed by Innoscience, IPI not only evaluates the skills more or less developed but also the predominance of these skills regarding the phases of the Innovation Value Chain.



  • Discover your profile as an innovator
  • Know how your skills to innovate are
  • Learn how to develop innovation skills from practical tips


  • Assist Recruitment and Selection
  • Support formation of innovative teams based on profiles
  • Evaluate performance of employees or specific areas


Know the companies that successfully implement the innovative potential Indicator

We offer special conditions for large-scale applications of the IPI in companies. Contact us →

Find out for free what your profile is
Idealizer, Refiner, Experimenter, Executor


Consultants with consulting experience to senior management and middle management, Maximiliano Carlomagno and Felipe Scherer founded in 2006 Innoscience– Consultancy on Innovation Management.

Maximiliano Carlomagno

Masters on Business Administration from MAN (PUC-RS) and certificate in Strategy and Innovation at MIT / SLOAN. Conducted training courses at UC Berkeley and Stanford University. It has business experience performing executive functions in national and multinational companies. Professor of undergraduate and MBA courses. Over 10 years of consulting experience to senior management in sectors such as information technology, healthcare, retail, industry, cosmetic, pharmaceutical, education, automotive among others. Author of ‘Gestão da Inovação na Prática’ - Innovation Management in Practice and e-book ‘A Prática da Inovação’- The Practice of Innovation; Columnist in the newspaper ‘Brasil Econômico’ and in the 3M Innovation Blog in which is responsible for the service "Ask the Consultant".

Felipe Scherer

Masters on Business Administration from UFRGS, Executive MBA in Marketing from ESPM. Business experience performing functions in national and multinational companies. Business consultant, professor of BBA and MBA courses at ESPM-South and partner of Innoscience Consultancy on Innovation Management. Author of ‘Gestão da Inovação na Prática’ - Innovation Management in Practice and e-book ‘A Prática da Inovação’- The Practice of Innovation; Columnist in the newspaper ‘Brasil Econômico’ and in the Innovation blog in the business magazine ‘Exame’.


The research method consists of a questionnaire with questions to be answered with a concordance grade scale where 1 means strongly disagree and 9 strongly agree with the statement. In order to analyze each of the skills, the average is performed between the notes of the questions that make up the scale.


The IPI is based on the Innovation Value Chain (picture) composed of the four phases of the innovation process (ideation, conceptualization, experimentation and implementation).

Each of the seven dimensions (motivation for change, opportunities identification, behavior towards the challenges for adaptation during projects, tolerance to uncertainty, focus on results and project management) is associated with a phase of the chain, and you can compare your individual performance in each of the moments of the innovation process.


The IPI evaluates seven skills that influence the productivity of the innovation process. Meet each of them below.

  • 1. Motivation for change:

    Ability to be receptive, engaging and mobilizing others to changes in the workplace. Pro-activity, engagement, mobilization, opening to the new, motivation.

  • 2. Opportunities identification:

    Ability to capture, interpret and associate information from problems and trends and turn them into opportunities. Creativity, association, questioning, observation, imagination.

  • 3. Behavior in relation to challenges:

    Ability to be persistent and deal positively with project difficulties. Emotional control capabilities in order to minimize anxiety and frustration inherent to problem solving. Persistence, confidence, optimism.

  • 4. Adaptation during projects:

    Ability to be flexible, develop and accept new solutions allowing adaptations and adjustments in the projects. Ability to negotiate with assertiveness, have common sense and be weighed. Flexibility, openness to suggestions, listening, humility, resilience.

  • 5. Tolerance to uncertainty:

    Ability to manage projects with a high degree of risk and incomplete information. Emotional self-control, dealing with the situational pressure. Confidence, optimism, tolerance for ambiguity, experimentation.

  • 6. Focus on results:

    Ability to perform activities with compliance with deadlines and budget with attention to detail. Maintain the focus, effort and motivation to achieve the goals. Setting priorities. Teamwork, listening, empathy in relationships, know how to communicate effectively. Objectivity, execution, concentration, self-motivation, flexibility.

  • 7. Project management:

    Ability to analyze, plan and implement projects in an organized fashion. Mobilize other people and involve them in the project, identifying and using the individual and collective resources of the same. Ability to resolve conflicts. Search the physical and material resources needed for the proper conduct of the project. Method, organization, analysis, relationship, mobilization, motivation, leadership, empathy.

  • NOTE: To check yout resultes according to the seven skills you must purchase the full cersion of IPI after the quiz. The free version of IPI displays only the evaluation according to the Innovation Value Chain


We are an innovation consultancy with methodology, tools, experienced cases and ability to support the generation of results through innovation. Visit our website (in portuguese) and learn more.